VISIT ︎︎︎converse.thisisneverthat.com

Website for the Converse x thisisneverthat® collaboration featuring interview videos, lookbook, and 3d interactive products page. Also an interactive countdown box for the release of the collaboration for the thisisneverthat.com landing page.

CREDITS

AR
Design and development by Minhyung Lee

Website (converse.thisisneverthat.com)
Design and development by Heena Chung
3D model and sketchfab interaction - Minhyung Lee

Website Interactive Countdown Box (thisisneverthat.com)
Design and development by Heena Chung (@heena.chung / heenachung.info)

(web contents) Videos
Art Direction - thisisneverthat®
Seoul video directed by Mintae Kim
Tokyo video directed by Kiki
New York and Los Angeles video directed by Liam MacRae
Video edited by Mintae Kim
3D motion by Minhyung Lee
Sound by Kim Kate
Title and subtitle design by Minyeong Kwak



*Language used to develop ︎︎︎ HTML, CSS, jQuery, and javascript

VISIT ︎︎︎digital.thisisneverthat.com

Teaser website for thisisneverthat® 2021 Fall/Winter Collection.
Photo by Peter Sutherland

*Language used to develop ︎︎︎ HTML, CSS, jQuery, and javascript

Posters designed for Spoilerzone's exhibition. The posters designed as a personal critique of the blurring line of work and personal space. With technology advancing, now everyone is connected to each other. This creates an imbalance in personal space and work space. Even after work - you're still connected - which eventually makes you feel like you're in your personal space, but actually still in your work space.

Cover design for Brain Magazine. Designed with Sunny Li.

(GO TO) SPIN-PROJECTS SP WIRE ↗

Interned from Jan 2020 – April 2020. Worked on various projects.

Spin Projects: Wire was the main project worked on during internship. The Wire project started out with twisting with clothes hangers to form letterforms, which then was turned into 3D letterforms using Cinema4D. The letterforms were used to design hypothetical neon signs and lamps.

After designing the Wire Typeface, I thought it would be cool for other people to see the letterforms in different angles live. This idea led to the SP Wire AR App, where the user can place different letters in their current environment through the app and see the letters up-close and in different angles. The SP Wire app is available to ↗download on the App Store.

VISIT ︎︎︎FACEROOM.ONLINE

(Faceroom is a collaborative self-initiated project with ︎︎︎Jisu Kim. It is ︎︎︎open to public for beta testing, and is currently in the process of further updating.)

Why are we feeling so disconnected, even when technology is so developed that we could jump in on a zoom call any time and any day, to see each other’s faces and talk? How can we feel more connected to each other without having to meet in person? What are the language barriers that creates these feelings of disconnect?

It's been months now since the quarantine began. The way we communicate has shifted from face-to-face interactions to virtual communications. We're virtually connected, but more isolated than ever because the emotions that come naturally in face-to-face communications are missing in the virtual world.

What happens if we visualize emotions with real-time data in digital space? Does it convey what we feel at the moment? FACEROOM is an experimental project focused on emotions in the digital space.

*Language used to develop ︎︎︎ HTML, CSS, jQuery, javascript, and p5.js

The Hub is a hypothetical hotel designed for Dongdaemun Design Plaza in Seoul, Korea. The Hub's goal is to represents the diverse population and multiculturalism in Seoul, which is represented by the various forms of squares and saturated colors. The colors were inspired from Seoul Fashion Week — a worldwide event held at DDP every year.

In addition to the traditional print collaterals, to create a safe atmosphere in correlation to the recent COVID-19 pandemic across the world, I designed an app where the visitor would be able to access all hotel amenities, such as, the room keycard, room service, The Hub magazine, and digital postcards.

*This was a hypothetical identity designed for a student project done at ArtCenter College of Design.

AWARDS
■ 2020 Behance 
    Editorial Feature
■ 2020 TDC66

There are spaces, such as the airport or the market, that are anonymous or generic, where we pass through them daily without any personal connections. Marc Augé describes these places as 'non-places'. They are places that do not hold enough significance to be regarded as a 'place'. But what happens when emotion gets involved? Personal meaning? This book examines the intersection between a non-place and place in both physical and digital settings, and the paths that people go through in a non-place for it to become a place with essays and curated images of non-places. The art direction for the photoshoot was to mimick the idea of handling something archival to translate the idea of having no trace left behind.

*This was a hypothetical book designed for a student project done at ArtCenter College of Design.

As an extension of (TITLE) NON-PLACE, this installation explores the co-existance of a non-place and a place in a more personal perspective. A parking lot and an online platform are exhibited to represent the physical and digital non-places. As a person walks around the space, emotions of what I felt, specifically at the ArtCenter parking lot and on Instagram, are revealed. Revealing these very personal connections I have with these two spaces, communicates the importance of having emotions related to a place to examine deeper into the intersection of a non-place and place. The installation was developed with Processing and used MadMapper for projection mapping.

*This was a hypothetical installation designed for a student project done at ArtCenter College of Design.

Verso is an independent radical publishing house, with offices located in New York and London. To convey the radical aspects of Verso Books, the 'V' was designed to show contrast with 'ERSO' which is typeset with a sans-serif typeface. The use of circle and bursts for graphic element was also to show the contrasting. The color palette of off-white, black, and yellow conveys the idea of print and highlighting.

*This was a hypothetical identity rebrand designed for a student project done at ArtCenter College of Design.

For ArtCenter’s Advanced Transmedia Studio class, we decided to host an exhibition for the final of the fall 2019 term. I had the honor to develop the identity and collaterals to be displayed at the exhibition and to be put around school.

In and Around is a booklet of Emigre's essay "In and Around: Culture of Design and Design of Culture".

*This was a hypothetical booklet designed for a student project done at ArtCenter College of Design.

AWARDS
■ 2020 Communication Arts

LA Digital Arts Center is a gallery, located in Downtown Los Angeles, dedicated to exhibiting Digital Art. The goal of the rebrand is to better represent what the thoughts behind the artists that produce the work exhibited –– that digital art is not only a product of some dope software, but a contemporary form of artwork that comes from a beautiful idea.

*This was a hypothetical identity rebrand designed for a student project done at ArtCenter College of Design.

The Chasm Between is an exhibition book designed for a hypothetical exhibition based on North and South Korean artists that produce works of art that are related to North Korea. The book is divided into five main sections: two essays about the relationship between North Korea and Art, interviews with two artists from the exhibition, images of the six artists, and short artists biographies. The entire book is bilingual: English and Korean, which is represented in different colours according to the different sections. The layout of the book is very rigid and bordered to represent the inflexibility and the extreme enclosedness of North Korea.

*This was a hypothetical book designed for a student project done at ArtCenter College of Design.

AWARDS
■ 2019 The One Club 
    Young Ones Merit

Experimental theatre is a form of an avant-garde theatre that introduces different uses of body and language to create a more dynamic and active experience with the audience. The Experimental Theatre Company is an online gallery space that introduces hundreds of experimental theatre groups all over the world. Their goal is to keep the already familiar audience informed of shows going on around the world, as well as getting the unfamiliar audience to take interest in this experimental and unconventional experience.

*This was a hypothetical identity rebrand designed for a student project done at ArtCenter College of Design.