[Visual][OOH][Spatial Graphics][Digital][UI]

The @NikeWellCollective embraces a more holistic vision of what sport is, celebrating wellbeing and movement in any shape or form.

To launch this initiative, Nike hosted their global community of Trainers, Instructors, Coaches and Experts at WHQ in Beaverton, OR.

For this event, Nike Well Collective Exchange, we lead the art direction and spatial design, designed seeding kit items and packaging, signage, collateral, and an on-campus billboard.