Heena Chung
Design and Art Direction
Design and Art Direction
Currently at Nike
Global Brand Experience
Global Brand Experience
The Hub
Brand IDentity
2019
The Hub is a hypothetical hotel designed for Dongdaemun Design Plaza in Seoul, Korea. The Hub's goal is to represents the diverse population and multiculturalism in Seoul, which is represented by the various forms of squares and saturated colors. The colors were inspired from Seoul Fashion Week — a worldwide event held at DDP every year.
In addition to the traditional print collaterals, to create a safe atmosphere in correlation to the recent COVID-19 pandemic across the world, I designed an app where the visitor would be able to access all hotel amenities, such as, the room keycard, room service, The Hub magazine, and digital postcards.
*This was a hypothetical identity designed for a student project done at ArtCenter College of Design.
In addition to the traditional print collaterals, to create a safe atmosphere in correlation to the recent COVID-19 pandemic across the world, I designed an app where the visitor would be able to access all hotel amenities, such as, the room keycard, room service, The Hub magazine, and digital postcards.
*This was a hypothetical identity designed for a student project done at ArtCenter College of Design.
