Heena Chung
Design and Art Direction
Design and Art Direction
Currently at Nike
Global Brand Experience
Global Brand Experience
NikeSKIMS
FA26 Tokyo + Shanghai Pop-ups
2026
Instead of a copy-paste of SU26 in new environments, we brought fresh energy and an unexpected approach that is still based on our brand colors and design principles. For FA26, we will build on our established design ethos and build hype with the fit-girls online and
IRL with a fresh approach for pop-ups in Shanghai and Tokyo.
(Tokyo) Experience (Standby) and POS (The Flat) in the center of Tokyo. Stripped down, minimal, obsessing craft, style, form and athlete performance. Our goal was to create a conceptual expression of body obsessed with visual impact; both real and virtual.
(Shanghai) We evoled our past to design the signature NikeSKIMS boutique – making it inviting and built to scale in the iconic HKRI Taikoo Hui.
Shanghai marks our first standalone destination—the foundation for the future of NikeSKIMS retail.
(Tokyo) Experience (Standby) and POS (The Flat) in the center of Tokyo. Stripped down, minimal, obsessing craft, style, form and athlete performance. Our goal was to create a conceptual expression of body obsessed with visual impact; both real and virtual.
(Shanghai) We evoled our past to design the signature NikeSKIMS boutique – making it inviting and built to scale in the iconic HKRI Taikoo Hui.
Shanghai marks our first standalone destination—the foundation for the future of NikeSKIMS retail.
