To celebrate the launch of the Nike Pegasus 41 and engage both runners and the public, Café Volt was opened in NYC, offering unique, hyperlocal experiences. The café was designed to immerse visitors in an energetic environment filled with excitement, lively conversations, and motivation. With a focus on fun, hype, and running, the art direction featured bold, vibrant visuals and electrifying community energy. The interior showcased the VC Volt motif and glowing lights, creating a charged atmosphere perfect for NYC’s running community. With Something Special Studios*